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Winemakers are experts at pricing. Dog trainers understand incentives. Magicians control attention. What can product and growth leaders learn from these behavior change experts? Join Kristen Berman as she uncovers the hidden benefits of psychologies that can help your product succeed.
Kristen Berman studies how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational.
She is a leading expert in behavioral economics and the co-founder of Irrational Labs, a company focused on applying behavioral insights to product design that she co-founded with Dan Ariely in 2013. Kristen also co-founded Common Cents Lab, a Duke University initiative dedicated to improving the financial well-being for low to middle Americans. She led 50+ experiments with companies there that touched tens of thousands of lives.
She was on the founding team for Google's behavioral economics group, which spans 26 teams, and has hosted one of the top behavioral change conferences globally, StartupOnomics. She also co-authored the workbook series "Hacking Human Nature for Good: A Practical Guide to Changing Behavior" – now used by Google, Intuit, Netflix, Fidelity, and Lending Club – with Dan Ariely.
Before blazing trails in behavioral economics, Kristen was a Senior Product Manager at Intuit. Not only is she deeply passionate about uncovering the true drivers of human behavior and building solutions that are good for people – she also lives behavioral science as the founder of Radish, a communal living environment where she and friends design their lives for happiness.
